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The Bondi Alchemist | Eye catching surfwear

The Bondi Alchemist surf bikinis are anything but average. These surfwear pieces are eye catchers and compliment your natural beauty. 

We asked Jarra Campbell, founder of the Bondi Alchemist about the story behind the brand with the remarkable name. 

How it all started

Jarra  was getting frustrated with the minimal options of surfwear made specifically for female surfers. She was looking for surfwear that would not only look good but also stay on when things get rough in the water. Sustainability and ethical production was also incredibly important to her so she decided to start playing with design & testing ideas on her friends. Following amazing feedback and results in the water, Jarra decided to take a chance and throw everything she has into launching the Bondi Alchemist.

Photos by Hugo Almeida


The products are fair trade using SPF50+ sustainable Italian eco-friendly fabrics made from recycled fishing nets. “This has also been the inspiration for the brand name the Bondi Alchemist relating itself to the process of turning something basic into something beautiful, such as the journey of the main character in the book The Alchemist, by Paulo Coelho.

The word Alchemy is the conversion of base metals into gold however, in the Bondi Alchemist’s case it means turning fishing nets into flattering surfwear.”

Photo by Kate Sommer

What’s next?

“There’s a fresh website in the making and the upcoming range will have some new editions so keep your eye out for the new range signature one pieces,  long sleeve one pieces, surf and yoga leggings, mix & match bikini’s and sustainable t-shirts also ethically handmade from eco friendly fabrics. There are even some reversible options and a cool collaboration with Surfyogis Zinc!”

Jarra’s vision is to grow organically. To provide surf lovers with a bigger range of surf products and to connect more people with their love for the ocean. Thumbs up for that!

Want to know more about Jarra and her beautiful products? Check out her website and webshop , the vimeo account and follow her on Instagram.

Photos by Fiona Peters

Types of breaking waves

Fede Surfbags | Fede Ubertone


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